Save American Manufacturing With Bluelace Project

We at Diesel Army are huge proponents of Made in the USA products and of the World’s Strongest Man competition. So, when we saw this recent campaign from a crowd funding company, we wanted to help. Check out the video and the blue lace project. It’s a pretty cool concept if you ask us.

According to the Flint and Tinder press release:

Just in time for holiday shopping, Flint and Tinder, 2013’s top crowd-funded fashion company, along with 10 other made-in-USA brands, launched The Bluelace Project to give all American manufacturers the boost they need this holiday.

FLINT AND TINDER BLUE LACES

The goal is simple, yet grand; “Give American Manufacturing its own yellow ribbon. A wearable way to show your support for the way they’re fighting daily, just in time for holiday shoppers.” But the lace itself, built strong enough to pull a 13,000lb truck in one of America’s very last shoelace factories, seems more than up to the task.

The project was born when Flint and Tinder’s founder, Jake Bronstein, noticed an alarming trend: “We’d literally spoken to thousands of retailers over the past year,” Bronstein explains. “Most of them seemed to think that their customer doesn’t care about better-built domestically produced products. The problem is, if they think that, they won’t stock made in USA. And if they don’t stock it, well, they’ll never know whether or not their customers are willing to give it a chance.”

FLINT AND TINDER LACE UP BLUEWanting to break the cycle, Flint and Tinder partnered with several other great American brands to announce the project. DodoCase, Ball and Buck, Shwood, Tattly, Weiss Watch Co., and Ramblers Way are just a few of those committed to helping spread the word.

Why is it so important? The United States has lost a staggering 32 percent of its manufacturing jobs since the year 2000. Meanwhile, if each of us spent just $64 on American made goods during our holiday shopping, the result would be 200,000 new jobs. Clearly, the time is now for a revolution built one foot at a time!

Within hours of kickoff, thousands have already signed-up for a pair, shared the project on Facebook or pledged their support. $50,000 raised and counting! See what’s got everyone excited at TheBluelaceProject.com.

About the author

Nicole Girkey

As an automotive editorial Ninja, Nicole has woven her way in and out of various aspects of the automotive print and editorial industry for over 15 years. Her recent obsession, diesel trucks, with a focus on sled pulling, keeps her in the dirt. In her off time, she is steady working on creating and molding the next generation of “car guy” with her husband and son, little Cooper.
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