Hot Shot’s Secret, a leader in performance additives and lubricants for automotive, racing, heavy-duty, fleet, powersport, RV, and agriculture applications, closed out 2024 by announcing a multi-year agreement as the title sponsor and official fuel additive of the Pro Pulling League (PPL). Hot Shot’s Secret is manufactured by Lubrication Specialties (LSI)—a wholly owned subsidiary of Gold Eagle Company—in Mount Gilead, Ohio. The partnership aims to augment the sport’s reach and deliver top-notch pulling action to fans nationwide.

Established in 2006, the 2025 season marks the Pro Pulling League’s 20^th anniversary. As the largest sanctioning body for the sport of truck and tractor pulling, there are over 280 events on the calendar for this year. The Pro Pulling League is the only sanctioning body to offer pulling coverage across all broadcast platforms, including PPL’s own in-house livestreaming (www.propulling.tv) and cable access through MAVTV.com and CBSSports.com. Catch all the action when the 2025 season launches later this Spring.

“We are thrilled to become the title sponsor of the Pro Pulling League during such a momentous year for the organization,” says Joshua Steinmetz, brand manager for Hot Shot’s Secret. “Pulling is all about precision, power, and durability – values that align perfectly with our mission to deliver performance-boosting products that enhance every aspect of engine function. We’re excited to support PPL and its incredible community of competitors and fans.” He continues, “Our products are engineered to perform under the toughest conditions, just like the vehicles in the Pro Pulling League. Partnering with PPL allows us to continue our extreme testing and showcase the performance benefits of Hot Shot’s Secret advanced formulas to this dedicated and passionate audience. We are eager for the 2025 season to begin.”

“Hot Shot’s Secret’s dedication to innovation and performance makes them an ideal partner for the Pro Pulling League,” says Johnathan Mears, chief competition officer of PPL. “As we celebrate two decades of pulling excellence, this collaboration will not only enhance the experience for our pullers and fans but also propel the sport to new heights in terms of visibility and growth.”

Through this partnership, an alignment between two industry giants, the Pro Pulling League and Hot Shot’s Secret strive to push the sport of pulling the new heights and shape the future of the sport.

Kyle Fischer, Hot Shot’s Secret director of field marketing and partnerships, adds, “Our customers are avid enthusiasts of pulling competition and our products are designed to protect diesel engines and equipment operating under the most extreme pressure to ensure maximum performance. As title sponsor, it is a perfect alignment with our goal to become the number one performance chemical and lubricant brand in the USA across all categories. We look forward to meeting the competitors, the fans, and anyone with questions or curiosity about our products.”